Hi, I'm Ericson Smith.
I've spent more than 30 years building things on the internet. Websites, software and tools for businesses. I've worked on marketing and run businesses of my own.
And I've learned something simple: most business owners don't want another tool to learn. They want help getting things done.
A shoe store. A pair of shoes. An idea.
Years ago, while learning about marketing and lead generation, I kept coming back to the same example.
Imagine you run a shoe store. You've got a pair of shoes sitting on the shelf that nobody wants to buy. What if, instead of letting them gather dust, you gave them away?
You put a sign in the window. People enter the giveaway. Some discover your store for the first time. With their permission, you have a way to reach people who like shoes.
Then a shipment of great new shoes arrives. You don't have to start from zero. You can tell the people who have already shown interest.
Give away what won't sell. Sell more of what will.
Why it took me so long
I originally built software that would let retailers run the whole process themselves. But a busy shopkeeper shouldn't need to become a marketer to create a simple giveaway.
I also knew that offering personal help normally meant building an expensive agency. For years, that felt like the missing piece.
Now, better automation and AI assistance make it possible to offer that hands-on help in a much simpler way.
What I want Yehro to be
You email us a photo of something you want to give away. We prepare the campaign, the artwork and the QR code. Later, when you have new products to sell, you email us again. We'll help you tell your customers.
No complicated dashboard. No marketing degree. No endless setup.
I love building useful software. But what excites me most about Yehro is helping independent retailers get something done without taking on even more work themselves.
That's why I'm finally bringing Yehro to life.
Ericson Smith
Founder, Yehro